Unlike many rivals, the company uses no artificial additives, using real ingredients rather than flavourings, and the crisps are thicker cut for more crunch.
Nearly all the potatoes are sourced from East Anglia, and the firm uses three different varieties picked at the “right time” of the season, the details of which are a closely guarded secret.
And the distinctiveness of Kettle Chips has served the company well, with the firm successfully carving out a niche in an industry dominated by the likes of Walkers.
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