M&M's Chocolate

M&M's Chocolate




Collections: *Specials, Food & Snacks, Wines

Product type: Snacks

Vendor: M&Ms

Tags: Trending Products


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Forrest Mars, Sr., son of the Mars Company founder, Frank C. Mars, copied the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating British-made Smarties, chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the candies from melting.

The company's first big customer was the U.S. army, which saw the invention as a way to allow soldiers to carry chocolate in tropical climates without it melting. During World War II, the candies were exclusively sold to the military.